In honor of Mark Wahlberg’s Entourage, a program which started as a cult HBO series and became a mainstream prime time sensation, and its series finale earlier this fall, we’re dedicating a post to taking an inside look at product placement in the show. Perhaps no other hit program has featured so many advertisements for cars, booze, clothing, and everything in between. Furthermore, any product embedded in Entourage is automatically cool. What Vinny Chase uses, anyone in his right mind would want to use.
From Ducatis to Maseratis to Budweisers and Urth Caffé, Vinny and his gang promote any and everything, and the show’s producers, and advertising partners, are well aware of this. As a result, each episode turns into a 27 minute plug of the latest electronics, automotive, and food products.
I took a look at one episode, “Drive,” which was released in 2009, and found a wide range of product placements throughout the narrative. In the episode, Vince’s friends mention David Letterman’s show, and Vince himself appears on Jay Leno’s Tonight Show. The scene is even shot on the show’s set, and features an interview with Leno himself. If you watch carefully, even the subtlest of advertisements are suddenly clear; for example, Ari Gold has a GoDaddy.com mug sitting on his office desk.
Johnny Drama is the king of breakfast. He doesn’t often not cook breakfast, but when he does, he eats Cascadian Farms cereal and granola.
The boys stay educated by reading the LA Times.
Just bought a Cadillac, throw some d’s on that.
I didn’t even know what Gelson’s was, but when I saw Sloane with a bag, I knew I had to look it up. This takes product placement a step further, and it has me looking for store locations here on the east coast.
That’s one secret I’ll never tell. Xoxo, Gossip Girl.
Skyy Vodka is the limit.
If you don’t have an iMac, well then you…. don’t have an iMac. And you have no place working at Miller Gold Agency, either. Can you spell FIRED?!