Any Friends fans out there?
For those of you who are you, you may remember the episode “The One with the Apothecary Table.” Or, in other words, the episode about the Pottery Barn.
In the episode, Rachel buys an apothecary table from Pottery Barn and has it delivered to her and Pheobe’s apartment. Monica warns Rachel that Pheobe hates all mass produced goods and will disapprove of her new purchase. In order to keep the table, Rachel pretends that she bought the table from a flea market. Over time, Rachel continues to buy Pottery Barn items, still claiming that they’re all from the flea market. Eventually, Pheobe finds out the truth behind the furniture when she passes by the Pottery Barn store and sees that the window display is the same as her living room. She becomes extremely upset with Rachel, but still wants to keep everything. In fact, she notices that there is one thing in the display that Rachel hadn’t bought, and she feels as if she has to have it.
The entire episode is based on Pottery Barn. They incorporate the catalogue into the beginning and throughout the rest of the show, they show different Pottery Barn pieces. Ross and Rachel both advocate for the store, and Ross even says at one point, “Who doesn’t love Pottery Barn?” implying that all viewers should love Pottery Barn, or else there is something wrong with them.
In an interview with Pottery Barn executive Patrick Connolly, he said “phones light up with catalog requests every time it airs.” The producers of Friends definitely had huge success with this product placement.
The episode attracted much criticism for its blatant use of product placement. But, all in all, it was a really good episode. If you haven’t seen it yet, you definitely should!