Tag Archives: Friends

“Were you also gay back then?”

Speaking of friends, how about the movie Friends With Benefits. The comedy contains multiple references to pop culture and product placement for several brands, most notably GQ (who conveniently put Mila Kunis on their cover the month the movie was released).

However, even more noteworthy is the negative product placement for Harry Potter. Throughout the movie, there is a running joke that Justin Timberlake’s character, Dylan, used to be a huge nerd who was obsessed with Harry Potter. Which is also awfully convenient considering Harry Potter and the Deathly Hollows premiered just a week before Friends with Benefits. One of several instances poking fun at the movie:

[referring to the tattoo on his waistline of a small yellow lightning bolt]
Dylan: Check it.
Jamie: A lightning bolt?
Dylan: Eighteen. Wanted super powers.
Jamie: Yeah.
Dylan: I was a little into Harry Potter back then.
Jamie: Were you also gay back then?
Dylan: Harry Potter doesn’t make you gay!
Jamie: Okay.

Not that this had any effect on Harry Potter, considering the movie grossed 125 million in its opening weekend, while Friends with Benefits grossed a mere 18.5 million in its opening weekend.

We also can’t forget about the iPad Bible app reference; first because its just hilarious, and second because the rest of the movie was filled with Sony products, considering the movie was distributed by a company owned by Sony Entertainment. But it’s no surprise that Apple’s one product placement managed to trump Sony’s multiple attempts.

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Pottery Barn

Any Friends fans out there?

For those of you who are you, you may remember the episode “The One with the Apothecary Table.” Or, in other words, the episode about the Pottery Barn.

In the episode, Rachel buys an apothecary table from Pottery Barn and has it delivered to her and Pheobe’s apartment. Monica warns Rachel that Pheobe hates all mass produced goods and will disapprove of her new purchase. In order to keep the table, Rachel pretends that she bought the table from a flea market. Over time, Rachel continues to buy Pottery Barn items, still claiming that they’re all from the flea market. Eventually, Pheobe finds out the truth behind the furniture when she passes by the Pottery Barn store and sees that the window display is the same as her living room. She becomes extremely upset with Rachel, but still wants to keep everything. In fact, she notices that there is one thing in the display that Rachel hadn’t bought, and she feels as if she has to have it.

The entire episode is based on Pottery Barn. They incorporate the catalogue into the beginning and throughout the rest of the show, they show different Pottery Barn pieces. Ross and Rachel both advocate for the store, and Ross even says at one point, “Who doesn’t love Pottery Barn?” implying that all viewers should love Pottery Barn, or else there is something wrong with them.

In an interview with Pottery Barn executive Patrick Connolly, he said “phones light up with catalog requests every time it airs.” The producers of Friends definitely had huge success with this product placement.

The episode attracted much criticism for its blatant use of product placement. But, all in all, it was a really good episode. If you haven’t seen it yet, you definitely should!

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