Britney Spears’s “Hold it Against Me” music video may not be as shamless as Lady Gaga’s “Telephone” for product placement, but it’s pretty bad nonetheless.
Instead of making more of an advertisement/commercial out of the products like in “Telephone,” “Hold it Against Me” flashed the products at you. The placement of the brands can even be considered subliminal advertising because of the rate at which they are flashed. I first noticed this when they kept flashing a camera lense. After about a minute and half, I then learned that this camera lense was supposed to represent Sony. Then I realized that that’s probably why the scene was set in a tunnel of hundreds of Sony screens and monitors. If I could tolerate the video, I would love to go back and count how many times the name Sony then appeared. It was actually a ridiculous amount of times, but I guess this makes sense since Britney Spears is signed by Sony Music.
In addition to Sony, the mysterious Plenty of Fish website that was in “Telephone” made another appearance. I guess Britney’s looking for a new man because she was also on the website browsing the postings. And, might I add, on a Sony laptop, of course. Perhaps that’s why she was experimenting with the Make Up Forever brand eyeshadow and danced around with her new fragrance called “Radiance.” I must say, she did look radiant in the video, so I’ll probably be rushing to the nearest store that sells them really soon!